LEADERSHIP THINKING WORTH SHARING
We help businesses use their Executive talent to spark conversations, establish their expertise, build their brand, and support their strategic goals.
Win business, acquire talent, attract investors
We believe companies should unlock more of the thinking in their leadership teams. In fact, we believe it’s an untapped opportunity for most businesses.
Building trust, raising profiles, enhancing employer brands, attracting investment – you can influence all of these things, and more, when you position your Executive team as thought leading.
How we do it
We bring nearly 20 years’ experience working with leadership teams across a broad range of sectors and industries.
We understand how senior Executives think, the challenges they face, and the huge demands on their time.
Our tried, tested, yet simple approach teases out the thought-leading, industry relevant raw material we need – all in a one-hour conversation once a month. It’s this we turn into compelling narratives that capture the attention of key decision-makers, industry or employees.
Clients being nice about us
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CEO, leading UK digital marketing agency...
“When the team at EI suggested we create a whitepaper for the wider industry I was reluctant. I’d never seen the value of publishing my own stuff before. How wrong I was. Going through the process with them really helped crystallise my own thinking, but more importantly, it’s been fantastic for business.”
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Managing Director, niche technology business unit...
“They’re always coming up with new angles for content month in, month out. I completely trust them to take the seed of an idea and turn it into something compelling and relevant – no matter how complex. They’ve also really helped me find my own ‘voice’, then amplified it hugely.”
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Managing Partner, Private Equity firm
“We haven’t worked with EI long, but already we’re having great conversations off the back of articles. We’re also really impressed by how quickly they work. What used to take us days and countless iterations now takes an hour on the phone with them and one or two drafts. The savings in Executive time alone are huge.”
From the blog…
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Executive editorial: how to get buy-in from your leadership team
Getting your higher-ups to play the executive editorial game can be a mission. So here are four common objections we often hear, along with a script of sorts to counter them.
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The No.1 B2B marketing tactic right now: thought leadership.
You can’t doubt the power or impact of high-quality executive thought leadership content. It can spark conversations, open doors, and create opportunities that you’d otherwise miss by not doing it.
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Why your leadership team is your biggest untapped resource.
Did you ever stop to think how much influence a CEO has on the perceptions of people inside and outside the business? One study of global executives shows 44% believe a company’s…
