Creating a win-win-win for Private Equity

What we did

We produced content about the acquisitions they were working on and the deals they were looking at, as well as the progress and success of the growing organisations that had become part of their portfolio of companies.

In effect, we told the story of how they got involved with specific high-growth companies, the value they brought, and how they helped them on their journey. But always framed in a way that gave ultimate credit to the scale-ups they work with (and sit on the Boards of).

The results

• Broader exposure for the businesses they invest in.

• Stronger acquisition opportunities for those businesses, because a far wider network of individuals is seeing the impact new technologies they specialise in are having on various sectors and industries.  

• Industry is also seeing how this PE firm contributes to its portfolio of clients and the wider industry, thereby attracting more interest from similar companies.

• Its existing portfolio companies also achieve further exposure as content is shared across their Executive networks.  

• The rise in visibility in their area of expertise now means all content from the PE firm achieves ever-higher profile views, engagement.

• This virtuous content circle further cements their position as a leading thinker in their space.

• More high-quality requests to connect.