Helping a business unit punch above its weight

What we did

We created a tranche of thought-leadership content from the business unit’s Managing Director and senior Executives. We then broadcast this executive content across a range of channels to reach the right audiences, individuals and groups.

Our comprehensive involvement covered our full range of services. These included developing an executive content strategy, identifying key decision-makers in target organisations, developing relevant and noteworthy topics audiences would engage with, writing and broadcasting content, and managing audience engagement.

The results

• The MD’s content has been read by 1000s of Executives and Directors across the UK, including 100s of key decision-makers within target organisations.

• We raised the profile of the MD’s personal brand, not only across industry but also across their wider organisation.

• Conversations our content has sparked with targets, directly correlate to opportunities worth £2 million and up to £20 million.

• To date, our client’s experienced 500% organic growth in reach of all the monthly content they post. 

• This rise in visibility means their LinkedIn profile and any content they post leads to increasing profile views, engagement and requests to connect – from the wider industry and from within their own multi-national company. 

• This acts a virtuous circle, further cementing their position as a leading thinker in their space.