THINKING BEFORE DOING
Strategy
We develop executive content strategies directly with CEOs and leadership teams, or through their corporate comms or marketing teams.
Every strategy considers the wider business objectives, what themes and topics the leadership team should be talking about, where they want to be regarded an authority, and who they’re trying to influence – directly or indirectly.
We carefully plan the functional aspects, too, such as content types, core messaging, broadcasting, frequency, and comms channels. And we’ll clearly define an individual’s tone of voice, so it fits their natural leadership style and comes through in their content.